Have you ever heard of Tito’s Handmade vodka? If you haven’t, then you’re missing out on a beloved brand that is known for its delicious and high-quality vodka. Tito’s has managed to become a household name thanks in part to a successful word of mouth marketing campaign that has helped them stay at the forefront of the vodka market.
What is word of mouth marketing?
Word of mouth marketing is a type of marketing where satisfied customers help promote a product or service by telling their friends, family, and acquaintances about it. Word of mouth marketing is also known as referral marketing or advocacy marketing. The idea behind this marketing concept is to leverage the power of social networks and individual connections to help spread the word about a product or service.
Word of mouth marketing has always been an effective way to generate buzz and increase brand awareness. In fact, studies have shown that word of mouth marketing can generate up to 5 times more sales than paid advertising. This is because people trust the recommendations and opinions of their friends and family more than any other type of advertising.
Tito’s Handmade vodka
Tito’s Handmade vodka was launched in 1997 by Tito Beveridge in Austin, Texas. At the time, the vodka market was dominated by big players like Smirnoff, Absolut, and Grey Goose. Tito decided to take a different approach by creating a more affordable vodka that was still high-quality and handmade. Tito’s use of locally sourced corn and water from the Texas Hill Country helped to create a unique taste that quickly gained popularity.
Despite being a relatively small brand, Tito’s Handmade vodka has managed to achieve global success thanks in part to their word of mouth marketing campaign. Tito’s initially relied on bartenders to spread the word about their vodka, but they quickly realized that they needed to expand their reach if they wanted to become a household name.
A favorite word of mouth marketing case study
Tito’s Handmade vodka is considered by many to be a favorite word of mouth marketing case study. The brand has managed to create a loyal customer base that is passionate about their product. Tito’s different approach to marketing has helped to set them apart from their competitors and build a strong brand reputation.
One of the reasons why Tito’s Handmade vodka has been so successful is because they focus on creating a positive customer experience. Tito’s encourages their customers to join their “Vodka for Dog People” program, which helps promote animal rescue organizations. This program has helped to create a sense of community among Tito’s customers, which has contributed to the brand’s success.
The power of influencer marketing
In addition to their word of mouth marketing campaign, Tito’s Handmade vodka has also utilized influencer marketing to help promote their brand. Influencer marketing is a type of marketing where brands partner with popular social media influencers to help promote their products or services. Tito’s has partnered with bloggers, Instagram influencers, and other social media personalities to spread the word about their vodka.
The key to Tito’s success with influencer marketing is finding the right influencers who align with their brand values. Tito’s often partners with influencers who are passionate about animal rescue or who have a strong following in the millennial demographic. By partnering with the right influencers, Tito’s has been able to reach a wider audience and generate even more buzz for their brand.
The impact of word of mouth marketing
Word of mouth marketing has had a significant impact on Tito’s Handmade vodka. By creating a positive customer experience and encouraging their customers to share their love for the brand, Tito’s has managed to become a household name in the vodka market. Today, Tito’s Handmade vodka is one of the fastest-growing spirits brands in the world and is distributed in over 100 countries.
The success of Tito’s Handmade vodka is a testament to the power of word of mouth marketing. By leveraging the power of social networks and building a loyal customer base, Tito’s has managed to achieve global success in a competitive market. Tito’s Handmade vodka is a prime example of how a well-executed word of mouth marketing campaign can help a brand stand out and succeed.
If you haven’t tried Tito’s Handmade vodka yet, then what are you waiting for? Join the millions of satisfied customers who have helped make Tito’s a household name. Cheers!
